Liquid Death

Death To Hangovers, Party Immortal

Brief: Create a digital feature for brand that sells a physical product. Sounds simple until you have to think about it.

In my research, I found a cultural shift. More people going sober, drinking is out. So I asked myself: What brand and what kind of wacky, on-brand solution could bridge digital and physical while riding this new trend?

The answer: Liquid Death. Death to Hangovers, Party Immortal

I created (made really good mock ups) of a digital hydration ecosystem with multiple touchpoint, product integration, a hydration tracking app, a “night out” feature that lets you keep tabs on your friends hydration levels. Because nothing says friendship like monitoring someones’s water intake.

The strategy aligned with Liquid Death’s chaotic engird while tapping into a real behavioral shift. Sober curious meets aggressively branded water. It made sense.

Role: Copywriter, & Brand Strategist