Sonic Drive In

Rode Sonic’s brand voice into the sunset and lived to tell the tale. Created on lot signage, digital displays, e-gift cards and even some product ideas. Consumed an irresponsible amount of Sonic in the name of brand research. The Cherry limeade to copywriting pipeline is real, I have the receipts. My art direction background gives me a boost, I can picture how the words would flow visually before writing them. It’s very spiritual. My words saw the light of the drive thru screen and the stalls stay full.

Role: Copywriter